Something is happening on Facebook, but it’s not the sort of thing you’re going to read about on Techmeme. It has to do with usability; specifically, the readability of a collection of comma-separated interests in a person’s profile. Apparently some people think the lists are too close together, and because Facebook doesn’t allow the sort of customization that MySpace does, the users are bending what they can’t break.

For those unaware, one of the default applications that comes “installed” on all Facebook profiles is the “Information” application, which allows the user to list their points of contact as well as their interests, favorite books, movies, and music, and a few other mundane details. Here’s what mine looks like, for reference.

But recently, on a few of my friends’ profiles, I started to notice something different. Here, a friend has separated her massive list of interests with a single dash.

For some, a single dash isn’t enough:

So: users obviously think their interests are hard to read when smushed so close together, right? Or is it just a trend they’re following?

People gussy up their MySpace profiles for a plethora of reasons, none of which we would assume is very practical. I’m sure they’d do the same on Facebook if profiles there were customizable, but it’s interesting to see that this change is one that has to do with usability. The choice and arrangement of applications on one’s profile are one of the most customizable aspects of Facebook, but also prone to increasingly random placement as their number rises on a given profile page. Unlike the placement of applications, this dashes alteration is deliberate. Or is it? I decided to find out. I asked the two friends behind the profiles above about their choice:

Hi! I’m writing up a post for the Sakuzaku blog about something I noticed on your and a few other Facebook profiles. You separate your interests, music, TV shows, etc. with little dashes, like this: [Here I provided an example.]

I find it really interesting that you and a bunch of other people are doing this, and I wanted to ask whether you began doing it yourself or you noticed it somewhere else first? Do you remember where you first saw it, and when? Why, in your own words, do you separate them that way?

I had my replies in only a few hours. C— wrote:

Hiya! Well, actually, I was editing my profile one day and saw that it was a mite long-winded… I wanted to make it look less cluttered and easier to read. A couple of years ago, I had an even longer list of quotations, because Facebook didn’t have as much of a character limit. So, I used a separator at that point too, but it was a long row of stars (the Shift-8 kind). However, with the new character limits, I couldn’t do that anymore. Plus, the areas besides my quote wall were looking kind of cluttered too. So, the dash just seemed like the best solution. It was the first thing I came up with, after I realized I couldn’t do the stars anymore.

Note that she’d been doing it for years, and only recently switched from a row of asterisks to double-dashes because of a character limit.

Coincidentally, the other friend I asked had stopped “dashing” her profile by the time I got around to asking. K— replied:

I actually began doing that on my own when I saw that it was sort of hard to distinguish between what was in what section without a space in between just because of the amount of text I put in there. It doesn’t keep a space between sections if you press enter a few times, except for between the last section and about me. I’m really organized like that, so it was bothering me. I’m not really sure why I changed it back… I think it’s because I started deleting sections and just putting my music and my about me and then gradually added the others again over a short period of time.

Both mentioned, in their own words, that it was about usability: “I wanted to make it look less cluttered and easier to read.” “I saw that it was sort of hard to distinguish between what was in what section without a space in between just because of the amount of text I put in there.” Regardless of whether their desire to separate things visually is driven by a desire to draw more focused attention to their interests, the fact remains that they believe they’re correcting an error in Facebook’s design judgment. This is bolstered by the particularly interesting claim that they each made the decision independently. In a way, they were designing with their “users” in mind: the people consuming their profiles.

The central argument of the piece I published last year, in response to Clay Shirky’s article on A Brief Message about the iPod and MySpace, was that good design is not necessarily arrogance. But there was something else I hinted at: users care about usability, but don’t realize they do. Most people probably aren’t even familiar with the term on a daily basis, but they could probably give you examples of what it means in an applied sense, at least. Thus the popularity of the “beautiful and useful” iPod — it’s popular because it’s pretty and the easiest-to-use MP3 player on the market. They likely can’t tell you that it’s a masterpiece of usability engineering, but they can tell you that they like how it “just works.” Like the iPod, Facebook is a tool that is both usable and popular: A social network done right.

So what does it all mean? I think there are two important and intriguing things to take away from this.

The first is that once users are committed to something (or even, indeed, forced to use it for lack of alternatives), they will change what they think isn’t perfect, to the best of their ability, to adapt the thing to their own standards of usability. Ergo, iPod cases to prevent scratching, and dashes separating big lists of interests in Facebook. (If they can’t change it enough, of course, they’ll leave, if they can.) Secondly, trends in style (especially in technological contexts) inevitably include elements of usability — however unnoticeable they might be to the people participating in the trends.

Sometimes the most fascinating and telling elements of the user experience are found in the smallest of details. Do you agree? Have you seen anything else like this on the Web?

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